In addition, many companies just starting out often struggle with establishing themselves as capable. They have to simultaneously convey that they’re ready for the next job but at the same time distinguish themselves from the hundreds of similar contractors competing within the same market. Unlike other industries, construction companies are somewhat unique in terms of their branding needs. This has led construction firms and individual contractors to rely on the professional appearance achieved through construction logos as a means of connecting with the consumer Opens a new window, whether targeting the individual homeowner or the B2B corporate buyer. Construction services are no longer exempt from the marketing requirements that have long been a prerequisite for other industries – chief among them a credible web presence.
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